Tuesday, November 3, 2009

Seth's Thought's On Your Hat...

This is Seth Godin's (he has one of the widest read marketing blogs in the world) latest blog entry...I love his stuff. When I post stuff that doesn't seem to directly pertain to drumming or music, it's because I'm wanting you to THINK. Open up your mind, explore possibilities...I don't know many musicians in Nashville that wear just one hat...it takes several to make things work...and sometimes those hats don't have anything to do with drumming (GASP, HORROR, SCREAMS!!!)...

Ms. In-between
The either-or world continues to decay, confronted by a shifting economy and the tools of the net.

It used to be easy to tell if someone was a journalist. Either you were or your weren't. So giving special privileges to journalists was easy. Parking permits, press badges, first amendment protections... no problem, you're a journalist. Everyone else? No way.

It used to be easy to tell if someone was an entrepreneur. Either you had a full-time job or you ran a business. So we could treat employees the same (health insurance, no moonlighting) and assume that the few that didn't have jobs were full-time freelancers or entrepreneurs.

It used to be easy to figure out who did the buying at an organization. The purchasing department did. So we knew who to call on.

Now, of course, it's all jumbled up. Everyone is a journalist, of course, but just a few do it for a living. Everyone is a freelancer, or, at the very least, always looking for the next gig. Everyone with a credit card can do the purchasing, they just expense it.

Society hates this. It means we need to make up new rules, FTC disclosures, legal principles, safety nets and more.

Marketers love this, because it means change and that means opportunity.

If the only reason you're only wearing one hat is because you've always only worn one hat, that's not a good reason.


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